LIFESTYLE: Jeremy Lin’s Fame Boosts Christian Apparel Company
Active Faith (Twitter: @Active_Faith), a company owned exclusively by athletes and started by Minnesota Timberwolves forward Anthony Tolliver and former NBA D-Leaguer Lanny Smith, makes wristbands adorned with “IJNIP” (In Jesus’ Name I Play). New York Knicks star Jeremy Lin started wearing their wristbands and they quickly blew up.
They are hoping New York Jets quarterback Tim Tebow will follow suit.
Among the investors are Golden State Warriors star guard Stephen Curry and San Diego Padres pitcher Micah Owings.
“It kind of blew up on us overnight and it turned from something that me and Anthony were working on growing step by step to something that turned global,” Smith said, according to The Associated Press.
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